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This is Don Sucre

Where dog passion shapes the future of fashion


From the very beginning, our mission has been to produce high quality garments in the most responsible and ethical way possible. That's why we integrate sustainability into everything we do, making thoughtful decisions about who we work with, how we work and what materials we use.


We work closely with our suppliers to source only the best raw materials, grown or produced in ways that do not harm people, animals or the environment. We exclusively use 100% GOTS certified organic cotton from India, recycled polyester from China and other sustainable materials.

Passion for Dogs

Combining our fondness for dogs with our enthusiasm for fashion.

Innovative Design

Merging fashion with dog-inspired themes for a unique, trendy look.

Commitment to Sustainability

We produce contemporary clothing made with respect for both people and the planet.

Our Journey

From Humble Beginnings to Setting New Fashion Trends

Back in 2022, DON SUCRE started as a small but ambitious project in London. What began as a passion for combining fashion with our love for dogs has grown into a mission-driven brand that resonates with style enthusiasts worldwide.

It all started with a simple idea and a deep passion for fashion that's both stylish and dog-
friendly. In just a few years, our unique designs have found their way into the hearts and
wardrobes of tens of thousands of customers.
Now, DON SUCRE stands as a testament to what dedication and a vision can achieve.

In 2024, we're proud to have become a go-to brand for those who seek fashion that's not just
about looking good, but feeling good – respecting our furry friends and the planet.

Our brand's appeal extends even to those who may not be dog lovers, emphasising the universal allure of our innovative designs and commitment to quality.

As we continue to grow, we're dedicated to building a community that brings together dog lovers and style seekers. Our journey is about connecting people through our love for fashion and dogs. We hope you'll join us.

The Birth of a Vision

In 2022, DON SUCRE was born as a small yet ambitious project in London, driven by a passion to merge fashion with a love for dogs.

Rethinking Fashion

In 2024, DON SUCRE expanded its influence, with its unique, dog-inspired fashion resonating deeply across a growing community.

Paving the future

Our goal is clear - to establish ourselves as the number one fashion brand for dog lovers and fashion enthusiasts worldwide.